“Being a young producer in the breed, this is a really important time to get a broad perspective on what the industry is doing as a whole and all of the different dynamics within the Hereford breed,” says Jacob Rausch of Rausch Herefords in Hoven, South Dakota. “That way, when I'm back home at my operation, I'm taking all of those things into consideration. I'm not getting tunnel vision or pigeonholing myself. It's going to create an opportunity for more success.”
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The American Hereford Association, with headquarters in Kansas City, Missouri, is one of the largest U.S. beef breed associations. The not-for-profit organization along with its subsidiaries — Certified Hereford Beef (CHB) LLC, Hereford Publications Inc. (HPI) and American Beef Records Association (ABRA) — provides programs and services for its members and their customers, while promoting the Hereford breed and supporting education, youth and research.
