With the Iowa Pork Producers Association’s popular “Purchase Moore Hamman Bacon” ads, more companies are seeing the possibilities of Name, Image and Likeness compensation deals with college athletes.
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Company explores NIL deals with college athletes
Former Iowa State University and Carolina Panthers football player Jordan Carstens is supporting a new effort by Tractor Tuesday auction services to offer money to college athletes with farm backgrounds.
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The combination of record calf prices and a short supply of grass has likely translated to less interest in backgrounding calves.
