The majority of consumers throw milk out once the date on the carton or jug label has passed.
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Brian Roe
Dennis Heldman
Date labels contribute to food waste
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A parent reads a milk label while his child looks on. Researchers at The Ohio State University believe sell-by and other dates on labels confuse consumers and contribute to food waste.
The sell-by date tells stores how long to display milk for sale, for inventory management. It is not a safety date, as many consumers mistakenly think.
While pasteurized milk can go sour, it is still unlikely to make someone sick.
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