Consumers keep fleeing from plant-based beverages. That statement is becoming so obvious that it wouldn’t be worth writing about anymore – if people paid enough attention. But given the strength of misinformation in 2025, let’s say it again. Plant-based beverages are losing market share to milk – as in real, recognizable-to-your-grandmother, dairy-from-a-mammal milk. The 2024 retail data is in. And here’s what the trend shows.
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Consumers return to milk
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Plant-based beverages are losing market share to milk – as in real, recognizable-to-your-grandmother, dairy-from-a-mammal milk.Â
