Producer values strong, growth moderate

Brian Earnest CoBank
May 22, 2025
May 22, 2025

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Brian Earnest CoBank

The intersection of increasing production costs and the consumer’s willingness and ability to pay has been front of mind for livestock and poultry producers. Calendar-year 2024 data reveals that U.S. per-capita consumption of meat and poultry increased 1.3 percent year-over-year to 228 pounds. Despite inflated price levels, that points to exceptionally resilient demand – prompting optimism ahead of grilling season.

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Brian Earnest is lead economist for animal protein in CoBank’s Knowledge Exchange division. He provides market and industry research for the poultry, pork and beef sectors.

CoBank is a $158 billion cooperative bank serving vital industries across rural America. The bank provides loans, leases, export financing and other financial services to agribusinesses and rural power, water and communications providers in all 50 states. It’s a member of the Farm Credit System. Visit www.cobank.com for more information.