While the direct-to-consumer market is a tough business to get a grip on, the direct-to-consumer Wagyu market is another beast entirely.
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Shawna and Brad Feddersen, with their kids Sohpie, 13, and Dash, 11, have raised full-blooded Waygu cattle since 2017 in northwestern Iowa.
Submitted
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The Feddersen USA Waygu beef trailer helps the family deliver meat from its farm in northwestern Iowa.
Submitted photo
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Sophie Feddersen feeds grass to a Waygu cow on the family’s northwestern Iowa farm.
Submitted photo
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The Feddersen family began direct marketing their Waygu beef, working out the details as the COVID-19 pandemic hit. The family consists of Brad, left, Sophie, Larry, Dash, Shawna, and Marge, seated.
Submitted photo
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