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Brand Committee upgrades technology to get rid of 75-year-old paper system

By Danna Schwenk, John Widdowson and Jaclyn Wilson
Dec 27, 2017
Dec 27, 2017 Updated Feb 10, 2021

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Nebraska Branding Committee is transitioning to a system of communicating via screens instead of paper.

Danna Schwenk/Nebraska Branding Committee

Committee member Jerry Kennedy from Gordon, Neb., works on his hand-held device.

Danna Schwenk/Nebraska Branding Committee

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By Danna Schwenk, John Widdowson and Jaclyn Wilson

The Nebraska Brand Committee (NBC) headquarters office in Alliance has a hidden treasure within its structure. Walking down the stairs into the basement is an unexpected experience as there is shelf upon shelf, file cabinet upon file cabinet, and book upon book full of brand inspection paper sheets. While once the necessary form for transactions, times have changed.

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