Animal ag innovations answer consumer demands

Barb Bierman Batie
Sep 6, 2023
Sep 6, 2023

Livestock software apps offer options for USDA traceability requirements — Cows, such as this one wearing identity tags, can be traced and records kept using livestock management software. Eventually, even its new-born calf will be marked and tracked using electronic identification devices.
Submitted photo

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Consumers want affordable food, yet at the same time want to know how it’s produced.

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Ag Innovation panel — Agriculture innovations will be key in meeting consumer demands for transparency, traceability and quality issues, according to a panel of industry innovators at the recent Governor’s Agriculture and Economic Development Summit. Pictured is Jeff Adams of Big Dutchman, a global manufacturer of poultry and swine equipment, left; Lachlan Campbell, co-founder and CEO of ProAgni, an antibiotic free livestock supplement; and Zach Settje of Settje Agri-Services and Engineering.
Midwest Messenger photo by Barb Bierman Batie

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Barb Bierman Batie can be reached at editorial@midwestmessenger.com.