Panelists talk capturing value during Angus Convention
An Angus University session on marketing cattle brings together seedstock producers, commercial cattlemen and industry representatives.
By Sarah Kocher, Angus Communications
Commercial cattlemen and association members participated in the Capturing Value panel session, asking questions about marketing strategies, at the 2023 Angus Convention.
It’s easy to get stuck in the mindset of, "Well, that’s how we’ve always done it." Fortunately, change and innovation run aplenty in the cattle business.
Panelists during the Capturing Value at the 2023 Angus Convention discussed profitability and marketing strategies for cattlemen are Troy Marshall of the American Angus Association, left, Doug Stanton of IMI Global, Tracy Woods of 44 Farms, Lydia Yon of Yon Family Farms and Travis Mitchell of Clemson University’s Cooperative Extension Service.
New state law in Nebraska set up guidelines for a Nebraska Brand Committee with seven representatives instead of five. With that, Gov. Jim Pil…
Commercial cattlemen and association members participated in the Capturing Value panel session, asking questions about marketing strategies, at the 2023 Angus Convention.
Panelists during the Capturing Value at the 2023 Angus Convention discussed profitability and marketing strategies for cattlemen are Troy Marshall of the American Angus Association, left, Doug Stanton of IMI Global, Tracy Woods of 44 Farms, Lydia Yon of Yon Family Farms and Travis Mitchell of Clemson University’s Cooperative Extension Service.
