OPINION In early October the news caught my eye that JBS, the world’s largest meat-processing company, was pulling out of the plant-based-protein market. The story, reported by The Denver Business News, noted that JBS started Planterra about two years ago. Planterra opened a processing facility in Denver, employing about 120 people while marketing its brand OZO.
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Bruce and Wendy Shultz operate a cow-calf ranch near Raynesford, Montana; they’ve been running the ranch full-time since 2000, and are the fourth generation on the ranch. Bruce Shultz was in 2020 elected National Farmers Organization vice-president, having served as national director for Montana for the three previous years.





