Beef Quality Assurance, a program developed by cattlemen in cooperation with the U.S. Department of Agriculture, is central to ensuring beef products are raised with animal welfare, food safety and responsible management in mind. In Nebraska, veterinarians are directly involved in that work, helping producers apply research-based practices to their operations, which ultimately affects what reaches the consumer.
Beef Quality Assurance holds value for producers, consumers
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Sierra Rush helps producers apply research-based practices to their operations.
Sierra Rush is a University of Nebraska–Lincoln alumna.
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