When Bieber Red Angus first pulled out a camera in the late 2000s, bull sale videos were still a novelty. As the Leola, South Dakota operation grew and more buyers called from farther states, video became not just a tool, but the foundation of how they market their bulls.
Bieber Red Angus runs a bull sales in mid-November. All the bulls are filmed instead of running through the ring. The Leola, S.D., operation has been using video sales for nearly 20 years.
Potential buyers could find the offers at the Bieber Red Angus’s bull sale on DV Auction at Nov. 13. This is an example of what the sale looks like online.
People are also reading…
Born and raised on a farm in southeastern South Dakota, Katelyn currently resides in Sioux Falls. She enjoys attending SDSU football games (her alma mater), going to farmer’s markets and visiting her parents at their family farm. Reach her at kwinberg@tristateneighbor.com.
Katelyn Winberg
Agricultural Reporter
