Consumer’s demand for beef — not just shrinking cattle numbers — is playing a central role in shaping prices and profitability across the U.S. beef supply chain, according to research from Kansas State University agricultural economists.
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Strong consumer demand drives beef prices, despite tighter cattle supplies
Agricultural economist says consumers’ value of beef shapes prices and profitability
Consumer's demand for beef has played a central role in rising beef prices, according to a study by K-State agricultural economists.
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