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Frozen or fresh beef? For taste, consumers say it doesn’t matter

By Pat Melgares, K-State Research and Extension news service
Feb 27, 2023
Feb 27, 2023

Meat for sale — Savory cuts of frozen meat tempt customers. Other freezers and coolers contain locally made ice cream sandwiches and cream puffs.
Jason Maloney/For Agri-View

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By Pat Melgares, K-State Research and Extension news service

A Kansas State University doctoral student is reporting results indicating that freezing and thawing beef doesn’t impact consumer’s eating experience, compared to eating the same product fresh.

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