From meat to marketing, direct-to-consumer sales require creativity

Melisa Goss
May 7, 2025
May 7, 2025

Back Forty Beef (1).JPEG — Producers capture more of the retail dollar by selling directly to the consumer. It also allows them to build brand loyalty.
Submitted photo from Back Forty Beef

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Over the last 10 years, there has been a significant uptick in producers selling home-raised meat directly to consumers.

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Back Forty Beef (1).JPG — Kelly and Clint Brandlee of Piermpont, S.D., have seen direct beef sales grow year over year through their brand, Back Forty Beef.
Submitted photo from Back Forty Beef

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Back Forty Beef (4).JPEG — Kelly and Clint Brandlee of Piermpont, S.D., created Back Forty Beef as an answer to customers wanting to know more about where their food comes from. They sell beef products direct to consumers from their website.
Submitted photo from Back Forty Beef

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Melisa Goss is a former Tri-State Neighbor Assistant Editor and graduate of the South Dakota Agricultural and Rural Dealership Class 12. Raised as a South Dakota farm girl, her love of travel has allowed her to see ag’s vital impact around the world, from America’s heartland to the rice paddies of Southeast Asia and many places in between. She makes her home in Hartford with her husband, kids and miniature schnauzer.