CANTRIL, Iowa — When Clair and Virginia Zimmerman started their market, it was a second chance.

Many farmers can recall financial struggles in the early 1980s, including the Zimmermans, who farmed in this southern Iowa community. The pair moved to Iowa with Clair’s parents in 1974 and farmed until they couldn’t make that path work anymore.

WEST FRANKFORT, Ill. — Way back when, before the term “convenience store” was used, retail establishments like the Heights Market dotted the neighborhoods in this town. Most are long gone, but this one not only survives but thrives.

“It still has that corner market feel,” said owner Kelly Kirk.

WILLIAMSBURG, Mo. — On a January day, Crane’s Country Store in Williamsburg saw steady business, with people walking along the familiar wooden floors, looking at the variety of merchandise and considering the lunch options.

Store owner David Crane worked a cash register, chatting with customers about the snow in the forecast for the coming weekend. A wood stove put out welcome warmth next to an area where visitors could sit and chat, named the “Liar’s Club.” The store sells a wide range of items, ranging from food and clothing to farm supplies and hunting materials.