Many beef producers looking for desirable traits turn to artificial insemination.

Jordan Thomas, a University of Missouri beef cattle specialist, heralds the practice. He said producers should take a long look at A.I., especially when coupled with an estrous synchronization program. That can help jump-start the main objective of a cow-calf operation — to produce quality calves every year.

Keeping cows cool during the summer heat can be a challenge, but good management can help mitigate some of the stress.

Working cows in the early morning hours is one step, says Kacie McCarthy, Extension beef specialist with the University of Nebraska.

SCRANTON, Iowa — Justin Robbins and his family place a priority on sustainability and leaving the land better than they found it.

“We are just trying to be responsible,” he says.

DADEVILLE, Mo. — On a beautiful late April day in Dade County, Josh Worthington stood by a corral and talked about what success looked like for him as a seedstock producer.

He says the focus is on quality and always pursuing traits that add value — such as calving ease — growing rapidly to a desired end point, and producing a high-value carcass. He keeps a tight focus on those goals.

BLANDINSVILLE, Ill. — When picturing a modern Illinois cattleman, envision a family farmer, perhaps a dad raising champion show cattle and cheering on his children. Or picture him in the field checking on cattle, or at a board meeting advocating for other beef producers.

You might picture Shannon Welsh.