Pioneer Hi-Bred introduces Plenish as the brand name for its high oleic soybean oil trait. These varieties are on track for limited introduction in 2010 (pending regulatory approval) and will be offered in a broad range of maturity groups. According to John Muenzenberger, Pioneer business manager for specialty oils, the new beans will give growers the opportunity to receive a premium for producing and segregating their high oleic crop. "Plenish brand high oleic soybean oil will provide nutritionally enhanced oil with the highest oleic content in soybeans under commercial development," says Muenzenberger. "This meets food industry needs and consumer demand for a soy-based trans fat solution. Plenish high oleic soybean oil will provide the high stability and performance of partially hydrogenated oil that food companies need without the trans fat and with lower saturated fats."
Pioneer Launches Plenish High Oleic Soybeans
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