American meat and cold-cut producer Oscar Mayer has changed the name of its famous Wienermobile to the Frankmobile. The company, whose history in Madison, Wisconsin, spans 100 years, stated the change is reflective of a hot-dog recipe it will be releasing this summer.
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Wieners become Franks after 87 years
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Oscar Mayer's Wienermobile will now be called the Frankmobile.
Oscar Mayer 'hot dogger' and talent coordinator Michael Bluhm, left, coaxes an earnest Amy Kawleski, then 3, into singing into the microphone as she auditions for a chance to star in a new commercial. Amy, the daughter of Mike and Jeanne Kawleski of Cottage Grove, Wisconsin, was one of about 25 youngsters who crooned their renditions of the Oscar Mayer-wiener jingle in June 1997.
Meinhardt Raabe, the first 'Little Oscar,' poses for a photo during his career with the Oscar Mayer Foods Corp. He was born in 1915 in Watertown, Wisconsin, and was a 'Munchkin' in the film 'The Wizard of Oz.' He worked as Little Oscar in the 1940s and 1950s. He passed away in 2010.
Meinhardt Raabe, dressed as Little Oscar, receives July 1, 1955, the key to the city of Wisconsin Dells, Wisconsin, while standing in front of the Wienermobile. Written on the key is, 'His Honor The Mayor Thomas J. Howley, Wisconsin Dells, Wisconsin, Little Oscar 1955.' Raabe graduated in 1937 from the University of Wisconsin; he appeared in 'The Wizard of Oz' in 1939. Photographer Oliver Reese
A worker packs bacon July 23, 1975, at the Oscar Mayer plant in Madison, Wisconsin.
Oscar Mayer has by the 1920s introduced several innovations in food processing, including pre-sliced bacon and skinless wieners. Iceman Lewis Poster, left, is seen in 1923 with two unidentified employees.
Employees pose in the Oscar Mayer office in April 1926, in Madison, Wisconsin. In the back there were two smaller offices about 16-foot by 16-foot, a vault and a small toilet room.
Oscar Mayer employees are shown, date unknown, in Madison, Wisconsin.
Oscar Mayer employees are shown holding an extremely long piece of meat, date unkown, at the plant in Madison, Wisconsin.
Women work in the casing department Oct. 17, 1939, at the Oscar Mayer plant in Madison, Wisconsin. The plant opened in 1919.
A man delivers a block of ice to a residential home in Maple Bluff in Dane County, Wisconsin, using an International D-300 Oscar Mayer truck with a special streamlined body. The home was owned by Jack Reynoldson, an Oscar Mayer employee. Oscar Mayer made and sold ice from about 1923 to 1968.
Elaine Maloney, left, and Gladys St. Louis work Feb. 1, 1983, on the 'One Pound Sliced Bacon Line' at the Oscar Mayer plant in Madison, Wisconsin.
Sam Garcia, then 7, belts out the Oscar Mayer weiner song in 1998.
A woman works on the Oscar Mayer production line in 1954.
An Oscar Mayer delivery truck stops in the 1960s at a grocery store, possibly in the Chicago area.
Oscar Mayer workers pack 'Variety Pack' meats, Jul. 23, 1975.
A new $2 million 'hot dog highway' opens Jul. 9, 1975.
Ashly Daino proudly shows her prize she received for singing the Oscar Mayer weiner song in 1998.
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