South Dakota Sen. George McGovern came out on top in Wisconsin's 1972 primary despite netting only 30% of the vote. There were more than 10 candidates on the Democratic ballot by the April 4 primary election. McGovern went on to lose badly to incumbent President Richard Nixon in the Nov. 7 general election, winning only Massachusetts and the District of Columbia.
1972 Democratic winner: George McGovern
Sen. George McGovern campaigns in Madison in May 31, 1972.





